Are Kickstarter Backers Important?
Many people have income they can dispose. A good percentage of Americans have a good amount of income at their discretion. If the income bracket is high they spend more on things that are outside their needs. They save some but a lot of it is spent on furniture,movies and fun things.
To fund a kickstarter campaign, may not be realized because the money is not seen. You many not have control of your campaign but you might wonder why people are not spending money on it.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Keep reading to know how to optimize your attempts.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. If you are marketing using broad strokes and can’t answer if you are implementing the 80/20 there is no reason why you don’t have backers. It is time to give your kickstarter promotion as a business. You are advised in any business to do a market research before starting any business.
Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
The first part should be the landing page which should contain details of your services or products briefly. Next you should find out if there are people who would want to back you later in your kickstarter campaign. Inform them that the only way to get the information is through email and confirm if it is all right with them.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
A person who knows how to crowdfund with the latest inclinations, then already there should be a running facebook page known as kickstarter facebook group. The purpose of the group is to encourage would be backers to help you in the improvement of your product. Involving backers in your campaign considering their views on how to improve your products makes them sell your products even better.
You should change your attention to backers and not on the 80/20 rule, the sales funnel approach and the facebook group.